Harambee Pasadia is not your average festival. A vibrant weekend of Afro-fusion music, food, and culture, this celebration brought over 1,000 attendees to The TCR Hub in Barnard Castle. With a lineup packed with global artists like Black Voices, Seckou Keita, and Grupo Lokito, the expectations were high—especially when it came to delivering pristine audio for complex, multi-instrumental sets.
The organisers needed a team that could not only power and manage the stages but also respect the sonic nuances of African instruments and deliver stunning visuals to tell the story beyond the weekend.
The Solution
We came in as a full-service technical partner, offering a complete package of technical production, power management, videography, and on-site producing.
Our production approach included:
- Live sound system design tailored for acoustic and electric Afro-centric instruments
- Stage management and crew coordination for quick transitions between diverse acts
- Professional audio engineering to amplify traditional African instrumentation without compromise
- Power distribution systems across multiple performance zones
- Full videography team to capture key performances, crowd energy, and backstage moments
- On-site production to keep the event flow seamless from first drumbeat to final DJ drop
The Result
Every set, from Hannabiell & Midnight Blue to Friction & the Roots Drivers, sounded full, balanced, and powerful. Despite fast-paced stage turnovers, the team delivered tight changeovers without audio disruption or delays. Artists praised the clarity and warmth of the stage sound, and the festival crowd responded with non-stop energy.
Behind the scenes, our video team captured the festival’s essence with broadcast-quality footage that is now used to promote future events and engage a broader audience online.
From delicate kora strings to full brass sections and electronic DJ sets, we ensured every performance hit with maximum impact—acoustically and visually.
